The Complete GTM Workflow
From cold call to closed deal — and exactly where we accelerate your revenue
GTM Workflow Execution
Lead Generation
Identifying and attracting potential customers
Key Activities:
- •Cold outreach
- •Content marketing
- •Social media
- •Paid advertising
Lead Qualification
Evaluating leads for sales readiness
Key Activities:
- •Lead scoring
- •Initial discovery
- •MQL to SQL conversion
- •Qualification criteria
Sales Engagement
Initiating meaningful conversations with qualified leads
Key Activities:
- ✓Discovery calls
- ✓Needs assessment
- ✓Value proposition alignment
- ✓Stakeholder mapping
Opportunity Management
Nurturing and advancing sales opportunities
Key Activities:
- ✓Solution development
- ✓Proposal creation
- ✓Objection handling
- ✓Competitive positioning
Deal Closing
Converting opportunities into customers
Key Activities:
- ✓Negotiation
- ✓Contract review
- ✓Procurement navigation
- ✓Final approval
Customer Onboarding
Transitioning from prospect to customer
Key Activities:
- ✓Implementation planning
- ✓Success metrics
- ✓Team alignment
- ✓Initial training
Customer Success
Ensuring ongoing value and growth
Key Activities:
- ✓Account management
- ✓Expansion opportunities
- ✓Renewal preparation
- ✓Advocacy development
The Revenue Gap
Common Challenges
- ✗Qualified leads get stuck in the pipeline
- ✗Sales cycles drag on for months
- ✗Deals stall at the proposal stage
- ✗Promising opportunities suddenly go cold
- ✗Win rates remain stubbornly low
- ✗Strategic partnerships fail to materialize
Our Solutions
- ✓Structured sales process that moves deals forward
- ✓Deal velocity framework to shorten sales cycles
- ✓Value-based proposals that resonate with buyers
- ✓Engagement strategies that keep deals active
- ✓Closing techniques that improve win rates
- ✓Strategic partnership acceleration
Where We Add the Most Value
Our expertise is focused on the critical stages that turn qualified leads into closed deals and loyal customers.
Sales Engagement
We transform initial conversations into meaningful sales discussions that uncover true needs and build momentum.
30% increase in qualified opportunities
Opportunity Management
We implement structured processes that move deals forward with purpose and maintain momentum through the pipeline.
40% faster sales cycles
Deal Closing
We apply proven negotiation and closing techniques that convert more opportunities into revenue.
25% higher close rates
Strategic Partnership Acceleration
We help you identify and secure strategic partnerships that can transform your business, including access to hidden funding programs, technology alliances, and channel relationships.
Unlock resources and opportunities you didn't know existed
Our Partnership Model
We partner with leading marketing and lead generation experts to deliver a complete end-to-end solution.
Partner Focus
Our partners excel at the front-end of the GTM process:
- •Lead Generation (Stage 1)
Creating awareness and attracting potential customers
- •Lead Qualification (Stage 2)
Converting MQLs to SQLs and preparing leads for sales
Our Focus
We take over at the critical conversion stages:
- ✓Sales Engagement (Stage 3)
Turning qualified leads into active opportunities
- ✓Opportunity Management (Stage 4)
Moving deals through the pipeline efficiently
- ✓Deal Closing (Stage 5)
Converting opportunities into revenue
Together, we deliver a seamless experience that addresses the entire revenue pipeline, eliminating the gaps where deals typically stall.
Ready to Close More Deals?
The gap between lead and revenue is where most companies fail. It's also where we excel.