From Struggling to Thriving: A 45% Sales Boost in 90 Days
TechFlow was drowning in leads but closing few deals. We rolled up our sleeves, fixed their broken sales process, and helped them secure AWS funding along the way.
The Challenge
TechFlow's team was working nights and weekends but still missing targets. Their sales deck was 47 slides of technical jargon, their demo was a feature dump, and their CRM was a mess of stale opportunities. The CEO was considering layoffs as cash runway shortened, and investors were getting antsy about the next funding round.
Our Solution
We ditched the corporate playbook and got our hands dirty. First, we shadowed sales calls (painful but revealing), then rebuilt their approach from scratch. We also helped them apply for AWS's ISV Accelerate Program to get technical resources and funding support.
Trashed the 47-slide deck
We replaced it with a 12-slide story focused on customer pain points. Their prospects started leaning forward instead of checking emails during presentations.
Rewrote their demo script
We banned feature dumps and created a problem-first demo that showed how their product solved real issues. Sales team confidence shot up immediately.
Created a 'No BS' qualification framework
We developed a simple BANT-style qualification process that helped them stop wasting time on tire-kickers and focus on real opportunities.
Applied for AWS funding
We helped them navigate AWS's ISV Accelerate Program application process, highlighting how their solution solved customer problems on AWS infrastructure.
AWS Funding Support
Funding Secured
Received: $25,000 in AWS credits + technical support
We guided TechFlow through AWS's ISV Accelerate Program application, helping them qualify for development credits and technical resources. This allowed them to build new features faster while reducing infrastructure costs.
Note: AWS funding and credits are provided at AWS's sole discretion. While we help clients navigate the application process, final approval and funding amounts are determined by AWS.
The Results
- 45% jump in close rates within 90 days
- Sales cycle shrunk from 62 days to 45 days
- Average deal size up by $7,200
- Secured $25,000 in AWS credits for development
- Team stopped working weekends and started hitting targets
"These folks aren't your typical consultants with fancy slides and empty promises. They actually rolled up their sleeves, learned our business, and fixed what was broken. The AWS credits were a game-changer for our dev team too. We're finally hitting our numbers without burning out the team."
Jamie Chen
CEO, TechFlow
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